Our Work

Health Insurance: GMBA Advisors Group

Brands that stand out in over-crowed markets.

  • WHAT WE DID:
  • New Brand & Identity
  • New Website
  • New Email Campaign
  • Sales Collateral

Our Work

Health Insurance: GMBA Advisors Group

Brands that stand out in over-crowed markets.

  • WHAT WE DID:
  • Brand & Identity
  • Website
  • Email Campaign
  • Sales Collateral

Goal: To Demystify Insurance

The client sought to build a brand that differentiated itself in the highly-competitive health insurance space through customer education.

Solution: 'G' is for Guide

Building upon the client’s mission to lead through education and his deep love of the outdoors, we created a brand narrative that gave new meaning to the first letter in their brand name, positioning GMBA as the trusted guide through the ever-changing terrain of health insurance.

Stats

2 x
INDUSTRY EMAIL OPEN RATES

Based on insurance industry averages from Constant Contact, Mail Chimp, and Campaign Monitor

2 x
INDUSTRY EMAIL CLICK RATES

Based on insurance industry averages from Constant Contact, Mail Chimp, and Campaign Monitor

A Complex Landscape.

With the client’s areas of service being Small Group Benefits for businesses, Medicare for seniors, and Health Insurance for individuals and families, the concept of a trusted guide became a powerful and authentic way for us to highlight the customer’s pain point while also provided an immediate means of escape.

'Inform & Inspire' Sales approach.

Our approach was always to give a glimpse of where clients would like to be after having successfully navigate the insurance process with that navigation made possible through education.

EQUIPPING BUSINESSES FOR THE JOURNEY AHEAD.

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Garry Manchulenko – GMBA Advisors Group Owner