Awards won. Years in business. Company culture. Customer service. Amazing achievements, but none address the most essential part of your business…YOUR CUSTOMER. We help organizations refocus on the customer, and how their brand might transform their lives.
The power of a great story is directly related to how much we IDENTIFY with its star. Showing customers you know who they are, what they need, and what stands in their way will begin to earn their attention and more importantly, their affinity.
Within every great story is a TRUTH or ‘Moral’. While entertainment is important, it’s that truth that lures us back to the experience over-and-over again. Finding and owning the TRUTH that your brand teaches customers is key in creating an experience worth revisiting.
TRANSFORMATION is at the heart of every great story and is the cornerstone of Narrative Design. When a brand properly communicates (The ‘Setup’) and delivers on (The ‘Payoff’) a transformative experience, customers can’t help but tell the tale.