Our Work

NON-PROFIT: iSSACHAR CENTER FOR URBAN LEADERSHIP

Branding that inspires purpose.

  • WHAT WE DID:
  • New Brand & Identity
  • New Website
  • Revamped Email Campaign
  • Sales Collateral
  • Promotional Products

Our Work

NON-PROFIT: iSSACHAR CENTER FOR URBAN LEADERSHIP

Branding that inspires purpose.

  • WHAT WE DID:
  • New Brand & Identity
  • New Website
  • Revamped Email Campaign
  • Sales Collateral
  • Promotional Products

Goal: Redefine brand & identity

Rebrand of a 16-year-old organization in need of a more professional donor-facing presence, messaging clarity and increased greater donor engagement.

SOLUTION: LITTLE 'i'. BIG 'WE'.

We sought to create a brand narrative that would celebrate the organization’s mission of equipping urban leaders for a lifetime of community impact, symbolized in the set-apart yet humble students ‘i’ facing their larger community.

Avg. Annual Giving 2005-2015

$000K

2016 Annual Giving After Rebrand

$000K

2017 Annual Giving After Marketing

$000K

Launching Out Into A Divided World.

The organization’s name is derived from one of the smallest of the 12 tribes of Israel mentioned in the biblical old testament who “…Understood the times and knew what God’s people should do.” (​1 Chronicles 12:32).  Within the 2-year, on-site ministry house where they serve a co-ed group of college students, that name speaks to their mission of equipping those students to faithfully serve in an ever-changing, politically-charged, urban setting, and the brand needed to be flexible enough to support such a vision.

A Lifestyle Approach To Donor Engagement.

We set out to connect with donors through a monthly email marketing plan that brings donors into the lifestyle of leaders who ‘Understand the times and know what God’s people should do’ and the results have been impressive.

Stats

2 x
INDUSTRY EMAIL OPEN RATES

Based on non profit averages from Constant Contact, Mail Chimp, and Campaign Monitor

3 x
INDUSTRY EMAIL CLICK RATES

Based on non profit averages from Constant Contact, Mail Chimp, and Campaign Monitor

Mission Confidence Meets Brand Confidence.

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Scott Lundeen – Executive Director