Goal: Redefine brand & identity
Rebrand of a 16-year-old organization in need of a more professional donor-facing presence, messaging clarity and increased greater donor engagement.
SOLUTION: LITTLE 'i'. BIG 'WE'.
We sought to create a brand narrative that would celebrate the organization’s mission of equipping urban leaders for a lifetime of community impact, symbolized in the set-apart yet humble students ‘i’ facing their larger community.