The organization’s name is derived from one of the smallest of the 12 tribes of Israel mentioned in the biblical old testament who “…Understood the times and knew what God’s people should do.” (​1 Chronicles 12:32).  Within the 2-year, on-site ministry house where they serve a co-ed group of college students, that name speaks to their mission of equipping those students to faithfully serve in an ever-changing, politically-charged, urban setting, and the brand needed to be flexible enough to support such a vision.