Our Work

Automotive: H.M. Brown & Associates

Making a 30-year-old industry leader feel young again.

  • WHAT WE DID:
  • Brand & Identity Update
  • Updated Sales Package
  • Print & Digital Marketing Materials
  • Updated Email Campaign

Our Work

Automotive: H.M. Brown & Associates

Making a 30-year-old industry leader feel young again.

  • WHAT WE DID:
  • Brand & Identity Update
  • Updated Sales Package
  • Print & Digital Marketing Materials
  • Updated Email Campaign

Goal: Update A 30yr Old Brand

Well known by the market’s affluent +40 buyer, the client wanted to expand their reach to an under 40 demography without losing the brand equity they’d build in almost 30 years.

Solution: Drive.

We set out to create a brand narrative that would encapsulate the heartbeat of the company, the excitement of the industry, and the ambition of an under 40 demographic in one word…DRIVE.

Stats

2.6 x
INDUSTRY EMAIL OPEN RATES

Based on automotive industry averages from Constant Contact, Mail Chimp, and Campaign Monitor

Time for a makeover.

One of the earliest questions we asked was ‘How do we update the brand without losing touch of its 30-year history?’.  We landed on the idea that the logo with its yellow steering wheel provided our connection to that past, with all other brand elements available for extreme makeover.

A Brand New Personality.

In addition to adding a jolt to our look & feel, we also decided to introduced a bit of levity to the brand voice to make the auto brokerage process more approachable for the uninitiated.

Move your brand into the fast lane.

I have worked with JHTDesign Studios to create various email campaigns for our auto brokers. We have had great success, with open rates exceeding 50%. Their creativity has been key to our success!

Sandee Nesbitt -​ Marketing Coordinator, H.M. Brown & Associates