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Our Work

Automotive: H.M. Brown & Associates

Making a 30-year-old industry leader feel young again.

  • WHAT WE DID:
  • Brand & Identity Update
  • Updated Sales Package
  • Print & Digital Marketing Materials
  • Updated Email Campaign

Our Work

Automotive: H.M. Brown & Associates

Making a 30-year-old industry leader feel young again.

  • WHAT WE DID:
  • Brand & Identity Update
  • Updated Sales Package
  • Print & Digital Marketing Materials
  • Updated Email Campaign

Goal: Update A 30yr Old Brand

Well known by the market’s affluent +40 buyer, the client wanted to expand their reach to an under 40 demography without losing the brand equity they’d build in almost 30 years.

Solution: Drive.

We set out to create a brand narrative that would encapsulate the heartbeat of the company, the excitement of the industry, and the ambition of an under 40 demographic in one word…DRIVE.

Stats

2.6 x
INDUSTRY EMAIL OPEN RATES

Based on automotive industry averages from Constant Contact, Mail Chimp, and Campaign Monitor

Time for a makeover.

One of the earliest questions we asked was ‘How do we update the brand without losing touch of its 30-year history?’.  We landed on the idea that the logo with its yellow steering wheel provided our connection to that past, with all other brand elements available for extreme makeover.

A Brand New Personality.

In addition to adding a jolt to our look & feel, we also decided to introduced a bit of levity to the brand voice to make the auto brokerage process more approachable for the uninitiated.

Move your brand into the fast lane.

Start Here

See More: Branding Solutions  |  Website Solutions  |  Marketing Solutions

I have worked with JHTDesign Studios to create various email campaigns for our auto brokers. We have had great success, with open rates exceeding 50%. Their creativity has been key to our success!

Sandee Nesbitt -​ Marketing Coordinator, H.M. Brown & Associates

Our Process.

1. Origin Story

It all begins with your story, your team, and your vision. What wakes you up in the morning, keeps you up at night. We call it your origin story...

2. Customer Story

Once your origin story is completed, we turn our attention to your customer. Their history, passions, pains, and vision for the future...

3. Design Begins

With a solid understanding of your brand and your audience, we can begin building content that authentically bridges the two!

Start Here
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BOOK YOUR BINGE-WORTHY BUSINESS™ TRAINING.

Take a deep dive into cinema’s most popular stories to uncover a framework for creating a clear and compelling brand narrative that customers will relate to, return to, and share with their friends.  Executive teams, sales teams, and marketing professionals will leave with the following:

  • Binge-Worthy Business™ elevator pitch
  • Why we exist statement (i.e. ‘Brand Truth’)
  • Competitor positioning statement
  • The four parts of every story worksheet
Book Your Training Now

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