Goal: Update A 30yr Old Brand
Well known by the market’s affluent +40 buyer, the client wanted to expand their reach to an under 40 demography without losing the brand equity they’d build in almost 30 years.
Solution: Drive.
We set out to create a brand narrative that would encapsulate the heartbeat of the company, the excitement of the industry, and the ambition of an under 40 demographic in one word…DRIVE.
Stats
2.6
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INDUSTRY EMAIL OPEN RATES
Based on automotive industry averages from Constant Contact, Mail Chimp, and Campaign Monitor
