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Our Work

Non Profit: Denver Metro Young Life

Launched a campaign that raised $2.6M in one year.

  • WHAT WE DID:
  • Campaign Identity
  • Campaign Brochure
  • Campaign Pitch Deck

Our Work

Non Profit: Denver Metro Young Life

Launched a campaign that raised $2.6M in one year.

  • WHAT WE DID:
  • Campaign Identity
  • Campaign Brochure
  • Campaign Pitch Deck

Goal: End-of-Life Funding Appeal

The client was wrestling with how they might reach out to a small group of affluent supporters across the U.S. for an in-person, end-of-life giving appeal to help support the work of under-funded, urban ministry leaders.

Solution: 'URBAN' RE-EXAMINATION

Provide a clear-eyed view of the beauty and struggle of urban ministry, and an equally clear view of how end-of-life supporters can use their legacy to sustainably alter the legacy of urban ministry leaders and the lives they support.

Stats

$ 1 M
CAMPAIGN FUNDS RAISED

Bridging A Cultural & Financial Gap.

We designed and messaged a 6-page / 6-Insert brochure that provided data on why funding gaps persist between suburban and urban ministry leaders, a 3-stage plan for bridging those gaps, and success metrics for that plan, all designed to give a lay of the land to prospective donors who may not have been as familiar with urban ministry as they were suburban ministry.

Mission Confidence Meets Brand Confidence.

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See More: Branding Solutions  |  Website Solutions  |  Marketing Solutions

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Art Williams – Northwestern Division Multi Cultural & Urban Coordinator, Young Life

Our Process.

1. Origin Story

It all begins with your story, your team, and your vision. What wakes you up in the morning, keeps you up at night. We call it your origin story...

2. Customer Story

Once your origin story is completed, we turn our attention to your customer. Their history, passions, pains, and vision for the future...

3. Design Begins

With a solid understanding of your brand and your audience, we can begin building content that authentically bridges the two!

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BOOK YOUR BINGE-WORTHY BUSINESS™ TRAINING.

Take a deep dive into cinema’s most popular stories to uncover a framework for creating a clear and compelling brand narrative that customers will relate to, return to, and share with their friends.  Executive teams, sales teams, and marketing professionals will leave with the following:

  • Binge-Worthy Business™ elevator pitch
  • Why we exist statement (i.e. ‘Brand Truth’)
  • Competitor positioning statement
  • The four parts of every story worksheet
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