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The client sought to roll out a new staff engagement initiative, showcasing the work of the diverse staff and their pivotal role in the day-to-day operation of the airport.
Since the ‘Powered by People’ campaign was already human-centric, we designed and helped outline a diversity & engagement deck focusing on the data behind diversity to engage the ‘Head’ and ‘Heart’ within the campaign.
There’s always a delicate balance to any ‘Change’ oriented initiative, but we sought to create a campaign and presentation deck that honored where DEN had been while also showcasing the benefits of where it could be, all while keeping the focus on what matters most which are the people.
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Monica Williams - Director of Equity and Inclusion, DEN
It all begins with your story, your team, and your vision. What wakes you up in the morning, keeps you up at night. We call it your origin story...
Once your origin story is completed, we turn our attention to your customer. Their history, passions, pains, and vision for the future...
With a solid understanding of your brand and your audience, we can begin building content that authentically bridges the two!
Take a deep dive into cinema’s most popular stories to uncover a framework for creating a clear and compelling brand narrative that customers will relate to, return to, and share with their friends. Executive teams, sales teams, and marketing professionals will leave with the following:
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