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The client required a rebrand that celebrated their 25 years in the telecommunications space, while also setting a course for their future.
We created a future-facing brand designed to showcase their relentless efforts to bring transformational technology to their clients.
One of the client’s earliest requests was to see if we could integrate the iconography of John Henry within the brand as a nod to the owner’s cultural heritage and their relentless approach to their work. At the same time, however, the new brand needed to hold a fresh and modern feel that aligned with the brand’s emphasis on cutting-edge technology.
We set out to create a brand built on hard work, innovation, and a relentless pursuit of cutting-edge technology. The journey itself was nothing short of empowering.
See More: Branding Solutions | Website Solutions | Marketing Solutions
Terri Jackson – Empowercom, Owner
It all begins with your story, your team, and your vision. What wakes you up in the morning, keeps you up at night. We call it your origin story...
Once your origin story is completed, we turn our attention to your customer. Their history, passions, pains, and vision for the future...
With a solid understanding of your brand and your audience, we can begin building content that authentically bridges the two!
Take a deep dive into cinema’s most popular stories to uncover a framework for creating a clear and compelling brand narrative that customers will relate to, return to, and share with their friends. Executive teams, sales teams, and marketing professionals will leave with the following:
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